From Outsourcing to Strategic Hubs: Why Global Enterprises AreRe-drawing the Map with GCCs

Turning location choices into competitive advantage Introduction Two decades ago, most multinational firms treated geography as a cost spreadsheet. “Where can we hire the same skill for 40 % less?” was the dominant brief, and third-party outsourcers or build-operate-transfer (BOT) vendors gladly supplied the headcount. That calculus has changed. In a world of 24-hour customer […]